When is a man a man? When he feels nothing less than 100% male: this is our guiding principle. It is said that clothes make the man, but we think that clothes should highlight your personality and underline your individual style. And all thanks to one simple formula - the 4 S's of masculinity: a sense of self, a sense of style, a sense of elegance and a sense of athleticism. Bring these four senses together and you have nothing less than 100% man.