The Tramarossa brand was born in 1967 at the hands of Urbano Chemello as a natural consequence of tailoring studies and the encounter with denim canvas.

In Tramarossa he transferred the new knowledge to make a jeans with sartorial details and only with denim. An avant-garde product, but one that does not meet the public’s favors. In fact, in those years, in fact, began the large-scale production of jeans with a casual look and sportswear.

In 2003 the sons of Chemello Urbano, Roberto, Paolo and Luigi, already producers and owners of other brands, dusted off the idea of tailored jeans and registered the brand Sartoria Tramarossa.
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Thus begins the marketing of the product that through the evolutions of the different collections has become today a clear example of Italian excellence and great quality.